On-Demand Course
AI-Empowered Product Discovery
Learn how to prove your customers want your product before you build it.
A self-paced, on-demand course that turns product discovery into product proof. Learn to use AI to accelerate the research it's best at handling while you spend the time you win back on the conversations that reveal the product people actually want. You'll leave with a Behavioral Brief and working prototype real users have reacted to.
$199 • Self-paced • Instant access
You can now build the wrong thing faster than ever.
You have a vision you believe in, but that belief is the most dangerous thing because it feels like knowledge when it’s only a hypothesis.
Teams that skip discovery rarely do it out of laziness. They do it because they’re certain, and certainty is convincing right up until you ship exactly what was asked for but users didn’t really want.
Building used to be the expensive part, so a weak idea usually got caught before it cost much. Now you can stand up a prototype in an afternoon, which means you can reach the wrong build faster than ever. Point AI at discovery itself and it hands back a confident persona and a plausible rationale, none of it tested, all of it sounding as credible as the real thing.
What You'll Learn
By the end of AI-Empowered Product Discovery, you'll be able to:
1
Decompose a vision into the questions that would break it.Turn a positioning statement into a ranked set of discovery questions, lead with the riskiest, which is almost always desirability, and prioritize needs across different stakeholders: users, buyers, sponsors, and the teams who have to adopt it.
2
Reach the job behind the job.Let AI draft personas and synthesize research in minutes, then validate against real customer conversations so you can link what people say to their real motivations. You get the drafting speed of AI and the insight only a human conversation surfaces.
3
Tag what’s real and catch what’s fabricated.Mark every claim by where it came from: validated with people, AI-synthesized, or still a hypothesis. Then practice catching a synthesized claim dressed up as a validated fact before it reaches the next phase.
4
Prove the concept with a vibe-coded prototype.Build a disposable, clickable proof of value real people can react to, even when you can’t build the literal product, and learn when to stop before a throwaway test becomes a half-built product.
Who Should Take This Course
This is for you if you're certain about a vision and itching to build it
and some part of you remembers the last time you shipped exactly what was asked for and it reached no one. AI just made building fast enough to turn that certainty into your biggest risk.
This is for you if your discovery keeps getting squeezed into a rushed deadline
and you need to walk into a sponsor or stakeholder conversation with evidence of what people want instead of another confident opinion.
This isn't for you if you're after a formal UX research methods course
(interview coding, survey design, statistical analysis) or a startup zero-to-one playbook. This course teaches desirability discovery for product professionals inside real organizations: reaching the real job, testing it with AI without being fooled by it, and proving it with a prototype.
$199 • Self-paced
Start the courseHow the course works
1
Enrollto get instant access at $199. Start the course on your own schedule—no cohort, no deadlines, no time pressure.
2
Complete the courseby working through a short opening and four lessons, about 60 minutes total, built on a 60/40 doing-to-watching ratio. Every lesson puts you at the keyboard with a live AI exercise (decomposing a vision, laddering to the real job, catching a fabricated persona, vibe-coding a proof of value), and each one adds a component to your Behavioral Brief.
3
Apply it Monday morningby taking one idea you're convinced of, name the single riskiest assumption underneath it, the one that sinks the whole thing if it's wrong, and name the smallest experience you could vibe-code to put it in front of three real customers.
AI product fluency is the new professional standard
Generating a prototype isn't the hard part anymore; AI made that cheap. The hard part is knowing what to prove, reading user reactions without fooling yourself, and being honest about where your evidence stops. The brief is the truth. The prototype is the proof.
Self-paced • Bring your own Model • Earn a completion badge
Enroll Now—instant access for $199